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Since its release in 2013, New Leaf has sold 7.38 million copies worldwide, and is credited by Nintendo with helping the handheld 3DS system reach 42.74 million units sold. It also boasts another striking statistic: Nearly half of the Animal Crossing: New Leaf game development team was female. And according to Eguchi and Kyogoku, the two are far from unrelated. Indeed, they believe that the diversity of their team was crucial to their game’s success.

“When I first started [at Nintendo], it wasn’t uncommon to be the only woman on the entire team,” said Kyogoku during the recent Game Developers Conference.

The approach to Animal Crossing was different. Not only did they want to make the game for both men and women; they wanted it to be made by men and women. As obvious as it might sound, it’s an atypical approach on both counts. Perhaps it’s not as surprising from Nintendo, a company that has often been willing to buck the conventional wisdom about games. The success of New Leaf proved revelatory to both Eguchi and Nintendo’s CEO Satoru Iwata.

[…]

Aya Kyogoku, who was the first female director at Nintendo’s Entertainment Analysis and Development group, emphasizes that she always felt welcome there. But, she says, working with a team made up of half men and half women was a revelation.

“Having worked on this team where there were almost equal numbers of men and women made me realize that [diversity] can open you up to hearing a greater variety of ideas and sharing a greater diversity of ideas,” she told WIRED. “Only after having working on a project like this, with a team like this one, was I able to realize this.”

Nintendo’s New Key to Creativity: More Women

http://www.wired.com/gamelife/2014/03/animal-crossing-director/

(via invigoraide)

This is so important to me as a female in the industry. It’s a concept that shouldn’t even be an issue. It shouldn’t have to be a ‘new key to creativity’. It shouldn’t have to be ‘revelatory’. Still, thank fuck someone’s done it to prove that when your demographic is men and women, it helps - no, it’s VITAL - that your team consists of men and women. Thank you Nintendo, I hope this sets a precedent for future game development.

(via captainmoony)

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tags: #animal crossing #gaming

factsinallcaps:

SCIENCE HAS BEEN WRONG BEFORE AND IT WILL BE WRONG AGAIN. IF YOU FAIL TO ACKNOWLEDGE THAT SCIENCE IS AN ONGOING PURSUIT OF UNDERSTANDING THE WORLD AROUND US BASED ON THE INFORMATION AVAILABLE AND NOT AN IMMUTABLE OBJECTIVE TRUTH, YOU MAY HAVE MISSED THE PURPOSE OF SCIENCE COMPLETELY. 

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jaclcfrost:

people knowing that i’ve cried and people seeing me cry are two different things like i don’t care if people know i’ve cried because like everybody cries but when it comes to people actually being there and seeing me cry in the moment??? no. nope. nah. no thanks. i’m good. no thank you. let’s not

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LOOK AT THE CAT
—me every time there is a cat regardless of the situation (via circumcising)
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misterdelfuego:

satsekhem:

misterdelfuego:

image

Can we talk about this?

According to this gif, it looks almost like these people think, “she be wet; stick it in.” Wrong. Just because a woman is wet doesn’t mean she doesn’t need further assistance in making sure she become a…

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